Butch Hodson
Head of Sales Performance @ Sellfire
Articles
May 8, 2026 — 14 mins to read
Logic-Based Selling: The Complete Methodology for High-Velocity Outbound
Butch Hodson
November 5, 2025 — 3 mins to read
The Two-Call Approach: Why This Structure Outperforms Everything Else
Butch Hodson
October 22, 2025 — 3 mins to read
Why Your Sales Scripts Are Failing (And It's Not Why You Think)
Butch Hodson
November 1, 2024 — 5 mins to read
Why Sales Scripts Fail—and How to Make Yours Work for Any Rep
Butch Hodson