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Pay-for-performance outbound

One flat engine fee.
Then pay only for the meetings that happen.

We run your outbound program end to end: leads, scripts, reps, dialer and email. You pay a fixed monthly fee to keep the engine running and a set price for each qualified prospect who shows up to a meeting with your team.

See your payback
Your monthly billMonth to month
Engine feeFlat. Never rises with volume.$5,000 /mo
Qualified meetings heldBilled only when the buyer shows up$600 each
Setup fees, seat fees, minimum spendQualified Lead Budget is prefunded and refundable$0

What you pay for

Two line items. Nothing else.

The engine fee stays flat as you scale. Everything above it is paid per outcome, so you can order 20 meetings a month or 200.

Engine fee

$5,000per month

Covers the fixed cost of running a professional outbound program for you. It never rises as your meeting volume grows.

  • 5,000+ calls and 5,000+ emails a month, after inbox warm-up
  • All technology and telephony: dialer, sequencing, AI coaching
  • Nightly lead sourcing and enrichment. The leads are yours to keep.
  • Logic-Based Selling scripts, trained and certified reps, and a dedicated Performance Coordinator

Per qualified meeting held

$600per meeting

You pay only when a prospect who meets your criteria actually shows up. Order as many as your team can take.

  • No-shows are free, and we rebook them
  • You set the qualification criteria
  • Rate reviewed after 90 days, using your real close-rate data

When a meeting is billable

All three have to be true.

Fit

It matches your ICP

The account fits the targeting criteria we agreed on. If one slips through, flag it before the meeting and it isn't billed.

Qualified

It passed your questions

The prospect answered the qualifying questions you defined when the meeting was booked.

Held

They showed up

The buyer attends the meeting with your team. If they don't, there's no charge and we rebook them.

How your Qualified Lead Budget works

You set the budget. We never go past it.

Meetings are paid from a refundable Qualified Lead Budget you fund up front. It sets how many meetings we deliver each month, and it stays your money until a meeting is held.

  1. 1
    Fund your Qualified Lead Budget

    Pick how much demand you want, starting at $10,000. At $600 a meeting, that covers up to 16 qualified meetings a month.

  2. 2
    Meetings draw it down as they're held

    Each qualified meeting is billed against the balance on the day it happens. No-shows and off-ICP meetings you reject cost nothing.

  3. 3
    Top up only what you used

    On the 1st of each month, an automatic ACH refill brings the budget back to your set amount. You never pay for meetings that didn't happen.

  4. 4
    Scale up, or get it back

    Raise the budget anytime to get more meetings. It's a hard cap, so we never deliver or bill past it without your OK. If you cancel, the unused balance is refunded.

Example monthQualified Lead Budget
Day 1Qualified Lead Budget funded$10,000
Day 82 meetings held−$1,200
Day 135 meetings held−$3,000
Day 213 meetings heldPlus 1 no-show, rebooked at no charge−$1,800
Day 30Budget remaining10 meetings held, $6,000 drawn down$4,000

Your Qualified Lead Budget starts the next month back at $10,000. The engine fee is billed separately and never changes.

CAC payback calculator

How fast does a new customer pay for itself?

Enter your own numbers. The example is filled in with a 30% close rate on 40 meetings a month.

Your numbers
40
30%
ACV
$
What one new customer pays you in their first 12 months.
%
Use 100% to see payback on revenue instead of gross profit.
Sellfire pricing
Per qualified meeting held$600
Engine fee$5,000 /mo
Strong payback
1.4months to pay back

Each new customer earns back its acquisition cost in 1.4 months of gross profit. SaaS benchmarks treat under 12 months as good.

Monthly investment$29,000$5,000 + 40 × $600
New customers / month1240 × 30%
Cost to acquire a customer$2,417investment ÷ customers
First-year return per month8.3×gross profit ÷ investment
Payback in months by close rate and customer value, at your meeting volume and price
Close rate$5K$10K$25K$50K$100K
10%22114.32.21.1
20%115.42.21.10.5
30%7.23.61.40.70.4
40%5.42.71.10.50.3
50%4.32.20.90.40.2
Under 6 months6–12 monthsOver 12 monthsOutlined cell is closest to your inputs

Terms

Built so you can walk away.

Month to month

No long-term commitment. Either side can exit with 30 days' notice.

Rate review at 90 days

Once there's real close-rate data, we revisit the per-meeting price. Higher volume earns a lower rate.

Your data stays yours

Every lead we source and enrich syncs to your CRM through native HubSpot and Salesforce integrations, our API, or our MCP.

Live in about two weeks

From signed order form to reps on the phones, with targeting, scripts and trained reps ready to call.