Pay for Performance
A complete outbound engine. Methodology, platform, and dedicated SDRs, run as one system.
Pricing
10,000 contactable leads sourced and enriched, yours to own and keep. TAM analysis and ICP definition. Credibility statements and value props mapped to each ICP.
Cold call, voicemail, and call screener scripts. Automated email and calling sequences.
Branded and verified phone number and email provisioning. Appointment booking flow. CRM integration (not required to go live).
Regardless of performance, an average of at least 5,000 outbound calls per month across your first three months.
Every call, sequence, and outcome runs through Sellfire, with AI coaching working inside the calling motion. Real time performance analytics, integrated to your stack via CRM, API, or MCP.
A dedicated Performance Advisor running structured experiments against your playbook. Weekly reports, biweekly reviews, quarterly executive reviews.
Sourced, hired, trained, and managed by Sellfire. All AI, software, and telephony costs included.
Fresh leads sourced, enriched, imported, and distributed every month.
No per SDR fees. No monthly minimum. No charge for a meeting that does not happen.
How your price is set
One unit, priced from your own economics. Here is what the unit is, and how the number is set.
What you are paying for
A meeting scheduled at a specific date and time with a prospect who meets your agreed ICP, qualified at the time of booking against the title, decision authority, and qualifying questions we define together during setup.
A Demo Set the prospect attends. That is the only event that bills. Not a lead, not a booking, not a conversation that went well.
We re-book at no additional cost, and the meeting is billed once, when it is held.
Before a meeting is held, if a prospect does not fit the agreed ICP, it is not billable.
Once a qualified prospect attends, the fee is not subject to clawback on downstream outcomes.
Estimate your price per demo held
Estimate only. Your price is confirmed during setup against your verified average monthly revenue per customer, then fixed for twelve months.
Companies typically spend 30 to 40 percent of customer lifetime value acquiring a customer. We take 10 percent of your three year revenue LTV for the entire top of the funnel. With your closing and marketing costs stacked on top, your total CAC still lands at or better than the 3:1 LTV to CAC ratio investors treat as the mark of a sound business.
Your price per held demo comes out to roughly 1.25x one month of revenue per customer.
Capacity
Your monthly demo cap is the maximum number of held demos you can be billed for in a month. It is set by your retainer, and it is yours to move.
Retainer divided by price per demo held. A $10,000 retainer sets a cap of 10 demos per month.
As demos are held, fees draw against the retainer. Each month, ACH replenishes it in full. Your bill equals the demos you held.
Increase the retainer and your cap rises with it. We scale staffing and dial volume to meet it at our expense. Lower it on thirty days notice.
Your monthly cost is the number of demos held, multiplied by your price. Nothing else moves.
The retainer is not spent. It sits as a balance against demos not yet billed, and it is refunded when the agreement ends.
Our commitment
Outbound gets sharp through iteration. Scripts, targeting, sequencing, and objection handling all get tuned against live market response, and a quarter is what that takes to do properly.
So the commitment is made at signature, not earned month by month. Contractually, we commit to an average of at least 5,000 outbound calls per month across your first three months, regardless of how any individual month tracks. That is the floor, not the plan.
Ninety days of committed coverage. A price derived from your own economics. Meetings that do not happen are not billed.