Pay for Performance Pricing
Own the playbook. Pay for the meetings.
We invest alongside you to set up an outbound playbook you own. After that you only pay for the qualified leads you get to actually meet.
We source the leads, design the playbook, and ramp the reps. The leads and playbook are yours to keep.
Pay only for each qualified lead you actually meet.
What's included in setup.
Outbound Foundation
Know exactly who to call
- 10,000 contactable leads sourced and enriched, and they are yours to own and keep
- TAM analysis and ICP definition
- Credibility-building statements plus value props mapped to each ICP
- Branded phone and email provisioning, booking flow, and CRM integration
Outbound Playbook
Know exactly what to say
- Custom Logic-Based Selling cold call script, yours to keep
- Voicemail and call screener scripts
- Automated email and calling sequences
- Objection handling rewritten from real calls with your buyers
2 Months of Ramp
Turn dials into the right meetings
- Dedicated reps will make at least 5,000 dials and send 5,000 emails per month over the first two months
- Structured ongoing experiments on targeting, scripts, and sequencing to refine the playbook
- Weekly reporting from your dedicated Performance Advisor
One-Time Setup Fee
due at signature
“The results blew us away. Our calendars were packed within weeks of starting. It gave us an outbound muscle that's changed the trajectory of my business.”
How pay per meeting works.
You pay one price for each qualified lead you actually meet. Here's how that works.
What You're Actually Paying For
You pay for a meeting only when all three of these are true.
Not a booking. Not a calendar invite. A qualified lead you actually meet.
01
The lead fits your ICP
The prospect holds the title and decision authority you defined with us during setup. If a booking doesn't fit, reject it before the meeting and it never bills.
02
They were qualified at booking
The prospect answered the qualifying questions we agreed on together, at the moment the meeting was set, not after the fact.
03
They actually show up
The buyer attends the virtual meeting. If they don't, there's no charge, and we re-book the meeting at no additional cost.
How We Set the Initial Price Per Meeting
Your cost, minus 20%
Tell us your all-in cost per meeting today — salary, commission, benefits, tools, management, divided by meetings held. Your Sellfire price is that number, minus 20%.
Based on who you target
At the 60 day mark when both sides have more data we can negotiate a potentially lower price in exchange for higher volume and longer term commitments. Our goal is to help you grow as quickly as possible.
How You Fund the Meeting Budget
Monthly Meeting Budget
Pre-funded at the start of each month. Always rolls-over. Always refundable.
Your meeting budget balance is always refundable if you end the agreement for any reason.
Built to be the easiest “yes” your CFO ever gave.
Every protection is written into the model itself, not promised on a call.
No monthly minimum
You set your Meeting Budget each month, as low or as high as you want. Any budget we don't fill is refunded.
A budget you control
Your Meeting Budget is also your cap: we never deliver or bill past it. Raise it whenever you want more volume.
Reject off-target bookings
Every meeting is booked against your agreed ICP. Flag one that doesn't fit and it's credited, no debate.
Mutual 30-day opt-out
Either side can exit with 30 days' notice, any reason. No lock-in before we've earned it.
Ready to pay only for the leads you actually meet?
One investment to build an outbound playbook you own, one price per qualified lead you meet, and nothing else on the invoice. Ever.