Hear a Sellfire SDR
book a qualified demo
This is a real outbound call from one of our SDRs, working on behalf of a Sellfire customer. She cold-called an HVAC contractor and booked a demo for a SaaS product — an AI answering service for small business owners.
Live call recording
SDR setting an appointment for a customer
Cold call to an HVAC contractor · Pitching an AI answering service SaaS for small business owners
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Logic-Based Selling is Sellfire's proprietary call framework — refined across millions of outbound calls. Every conversation follows a proven structure designed to reach decision makers and book qualified meetings. Here's what happens on this call:
Introduce herself and the company
Opens with a clear, confident introduction to the decision maker and the company she represents.
Ask for permission to pitch
Requests 30 seconds to explain why she's calling — earning the prospect's attention before diving in.
Ask tailored discovery questions
Asks targeted questions about the prospect's business so the pitch speaks directly to their situation.
Deliver a quick pitch
Delivers a concise, relevant pitch for the AI answering service — focused on the value that matters to a small business owner.
Set the appointment
Transitions naturally into booking a demo on the customer's calendar.
Handle objections
On this call, she overcomes a pricing objection — "How much does this cost?" — and keeps the conversation moving forward.
Confirm the appointment
Locks in the meeting details and ends the call with a clear, confirmed next step.
Why teams choose Sellfire
- ✓Logic-Based Selling — a psychologically-grounded call structure proven to open closed doors
- ✓Every script custom-built for your ICP, not recycled from a template
- ✓Full visibility into every conversation — listen live or replay anytime
- ✓500k+ qualified demos booked for Sellfire customers
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