“If you're a sales rep, manager, or founder and you're looking for a proven step-by-step system to follow, this is it.”
Chris Heller - Former CEO - Keller Williams
The Playbook to Crush Your Sales Goals

SDR or AE struggling to overcome objections, navigate gatekeepers, or confidently closing deals in a fast-paced sales cycle?
Sales Leader seeking a scalable system to train, coach, and boost your team's performance while maintaining predictable revenue growth?
CEO or Founder wanting to scale your sales team quickly and predictably without sacrificing quality or consistency?
What You'll Learn
How to craft high-performing sales scripts that drive consistent results, regardless of product, industry, or price.
The two-call structure that turns leads into closed deals as effectively and efficiently as possible.
Techniques to handle gatekeepers and reach decision-makers with confidence.
Proven methods to overcome objections and close deals in high-velocity sales cycles.
The importance of tonality and delivery in creating a trustworthy, credible first impression.
Insights into coaching and training new hires to perform like top sales reps within 90 days.
Tools for scaling your sales organization while maintaining predictability and revenue growth.
Strategies for building and managing a scalable "Sales Lab" to test, refine, and roll out winning sales processes.
About the Authors

Butch Hodson

AJ Mahar
Butch and AJ bring over 15 years of high-velocity sales experience to Sellfire, helping 20+ companies scale and grow with multiple successful exits.
Transformations We've Delivered






If, I was asked would you recommend Sellfire? I would say I would recommend it hands down 10 out of 10 times.

From the start of our journey with Sellfire, they were super helpful in showing us that you need expert help from people that really want to deep dive into your business and understand your problems.

Are you a Sales Leader or CEO looking for help leveling up your Inside Sales team?
Learn how Sellfire can help your business solve high velocity sales.
Platform
An all-in-one software purpose built for high velocity sales.
Coaching
Our world-class coaches embed our proven playbook into your team.
AI
We curate and integrate the best AI tools so you don't have to.