Stop Guessing at Sales.
Watch Experts Prove It.
You've got a great product and founder-led traction. Now you need to scale without burning 12 months hiring the wrong reps. Sellfire's NYC Sales Lab builds and proves your sales playbook live — then hands you the team to run it.
Book Your Free Sales Lab Tour
Come see the Lab in person. No pitch, no pressure — just a real look at how it works.
Trusted by high-growth teams
Founder-led sales has a ceiling.
Most AI startups hit it by month 12.
Building your first sales team without a proven playbook is one of the most expensive mistakes a startup can make. Most founders don't realize it until they're 6 months and $500K in.
You're the only one who can close
You've hired reps but they can't replicate your results. Your pipeline depends entirely on you showing up.
No repeatable process
Every deal is won or lost differently. There's no playbook, no methodology, no predictable way to train new hires.
Wrong hires burning runway
You've hired reps who looked good on paper but can't perform without a proven system around them.
AI tools without a strategy
You've added AI tools to your stack but there's no methodology tying them together into a coherent sales motion.
A complete solution — not just
another sales tool.
Three things that typically take 18+ months and $500K+ to figure out on your own. We do it live, in our NYC Lab, with real buyers.
World-Class Playbook, Built for Your Business
Our expert team builds a sales playbook tailored to your product, ICP, and competitive landscape — grounded in Logic Based Selling, the most proven methodology in high-velocity B2B sales.
Watch It Proven Live in Our NYC Lab
This isn't consulting. Two experienced Sellfire reps run your playbook in active market conditions from our NYC Sales Lab. You also get unlimited access to our Orchestration layer — watch calls and demos live, review AI-powered analysis, and track performance reporting in real time.
Acqui-Hire the Team. Keep the Performance. Own the Stack.
Love the results? Hire both reps for a flat $10K fee — they already know your business, playbook, and buyers. And they come with everything they need to hit the ground running.
From zero playbook to a
proven, scalable team.
Playbook Architecture & Lab Setup
Our experts work with you to build your full-cycle playbook. ICP definition, Logic Based Selling framework, discovery scripts, objection handling, and sequencing. Reps are hired, onboarded, and trained. You review and approve everything before we go live.
Active Selling in the Lab
Two Sellfire reps go live on your playbook from our NYC Sales Lab. Weekly performance briefings, in-person visit access, real deals, real data. You watch the playbook get optimized in real time across a full selling motion.
Review, Refine & Decision Point
We present the full performance report — what worked, what we optimized, what the pipeline looks like. You decide: acqui-hire the reps, hire your own with our support, or extend the Lab.
Your Team, Managed & Guaranteed
Your reps join your company with a proven playbook, an AI-native tech stack, and Sellfire's Performance Subscription managing their output. We guarantee performance — you don't pay our management fee if we don't hit numbers.
Two ways in.
One proven system.
Choose the motion that fits where you are. Both include a proven playbook, expert-run Lab, and a path to a fully ramped team.
SDR Motion
Appointment setting. Reps prospect, qualify, and book meetings with your target buyers.
- ✓Custom Logic Based Selling playbook for outbound
- ✓2 SDRs running your playbook live in the NYC Lab
- ✓Weeks 1–4 onboarding + Weeks 5–16 active selling
- ✓Weekly expert briefings + in-person Lab access
- ✓Full pipeline report and performance data
- ✓Talent placement support at completion
Full Cycle Motion
End-to-end. Reps set demos, run demos, and close deals — the complete revenue motion.
- ✓Full-cycle playbook: outbound through close
- ✓2 full-cycle reps running live deals in the NYC Lab
- ✓Weeks 1–4 onboarding + Weeks 5–16 active selling
- ✓Weekly expert briefings + in-person Lab access
- ✓Closed revenue and full pipeline report
- ✓Talent placement support at completion
Keep the Team. Keep the Results. Guaranteed.
Acqui-hire your Lab reps for a flat fee — they're already ramped on your playbook, your buyers, and your AI-native stack. Sellfire manages their performance directly. If we don't hit our numbers, you don't pay the management fee.
We Guarantee Our Performance.
No Results — No Management Fee.
On the Performance Subscription, if Sellfire doesn't hit the agreed performance targets, you don't pay the management fee. We're not selling software — we're selling outcomes. We only win when you win.
Everything you need to know.
Your first sales team starts
in the Lab.
Book a free in-person tour of our NYC Sales Lab. See it for yourself — no pitch, no pressure.
Limited cohort spots available for Q2 2026 · No commitment required